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Office Depot Rolls Out New Swingline® Shopping Display at Nationwide Retail Locations

3/02/2011 16:19:29 PM

ACCO Brands Corporation (NYSE:ABD - News) and Office Depot (NYSE:ODP - News), celebrating 25 years as a leading global provider of office supplies and services, today announced the rollout of a new experiential shopping display for Swingline® paper trimmer products at retail locations across the country.

The fun and interactive in-store display of Swingline rotary, fixed blade and guillotine trimmers features more than 10 products arranged in a simple-to-shop visual arrangement, including new signage and a “Try Me” station that provides customers with tips on selecting the correct paper trimmer for their personal and business needs. The “Try Me” station features the Swingline Dial-a-Blade® trimmer, one of Swingline’s most innovative trimmers, which offers users the ability to switch between four cutting styles with just a simple turn of the dial.

This exciting store set is more than just an expanded assortment of paper trimmers, it’s another great example of how Office Depot is helping customers take care of their business by providing new ways to directly engage with our products before making a purchasing decision, said Glenn Ubertino, Senior Director of Merchandising for Office Depot.

The new Swingline trimmer display at Office Depot was designed to help customers choose the trimmer that is right for them, added Jed Peters , Vice President of Channel Marketing for Swingline and ACCO Brands. the new in-store shopping experience at Office Depot truly allows the customer to engage in the selection process, resulting in a more fulfilling shopping experience.

The lineup of Swingline trimmers available at Office Depot includes the following:

•Swingline Dial-a-Blade® Trimmer: Offers multiple cutting styles including straight, wave and scoring - all without the need to change the blade.
•Swingline ClassicCut® Laser Guillotine Trimmer: Accurate trimming with laser precision.
•Swingline SmartCut® EasyBladeTM Rotary Trimmer: Safe, secure trimming with a concealed blade and no exposed edges.


To learn more about the products and services available at Office Depot, please visit your local Office Depot retail store location or www.officedepot.com.

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SRC: http://finance.yahoo.com/news/Office-Depot-Rolls-Out-New-bw-4152893349.html?x=0&.v=1


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