New Asian food delivery service takes name from viral rant directed at UCLA students

6/23/2011 1:03:33 AM

A racist rant by a former UCLA student that got more than 1 million hits on YouTube is making headlines again — but for a very different reason.

Ching-Chong-Ling-Long Gourmet Takeout, a new Asian food delivery service catering to Westwood, got its name from one of the most memorable lines of ex-Bruin Alexandra Wallace’s anti-Asian tirade that appeared in March.

In the three-minute video, Wallace ranted about the “hordes of Asian people that UCLA accepts” and specifically complained about students in the school library using their cellphones to call their families in Japan after the tsunami hit just days before.

At one point, Wallace — who later withdrew from UCLA -- crudely mimics an Asian student answering the phone by saying, “Ohhh! Ching chong ling long ting tong!”
Rachel Lee, owner of The Palace Restaurant in Brentwood, said she initially was hesitant about using the name for the delivery service, a newly formed partnership between The Palace and four UCLA students who run the campus delivery service UCLA Munchies.

The students convinced her otherwise, she said.

“I said, ‘Are you sure this is OK?’ My initial reaction was that people might get offended,” Lee said. “But they said it was perfectly fine among UCLA students.”

A statement on the delivery service’s website explains: “We believe that the best way to combat intolerance is through a positive cultural experience mixed in with a healthy serving of humor, and hope that after you try us, you too will feel that way.”

So far, Lee said, the name isn’t getting too much attention from customers but said she imagines they might get more feedback as business picks up.

Tags:  japanese snacksasian food onlinenescafe 3 in 1ahmad teachinese grocery onlinegrocery shopping


<-- Back